Sprout Solutions has emerged as a prominent player in the Software as a Service (SaaS) industry. Focused on enabling growth for businesses of varying sizes in the Philippines, Sprout Solutions offers a comprehensive suite of backend solutions to tackle the full spectrum of human resources (HR) challenges. One of their standout initiatives, The State of HR Summit, exemplifies their commitment to education, digital transformation, and effective event management. In this case study, we explore how Sprout Solutions harnessed the power of Ticketmelon's event management solutions to elevate their annual summit and further contribute to HR evolution in the Philippines.
Sprouts Solutions aimed to elevate this event beyond their previous ones, striving for an exceptional experience. They recognized the importance of beginning on the right note, tasking Ticketmelon to help employ a customized registration page that showcased their robust branding to entice both returning and prospective participants. Recognizing the need for innovation, they had the requirement to digitize and streamline the registration process, a step that promised to optimize efficiency and conserve valuable time and resources before and during the event.
To ensure seamless event flow, analytics was a key component that was needed to help manage attendee traffic effectively, a crucial consideration given the event's complimentary nature. Moreover, the Sprouts Solutions organizer team dedicated their focus on finding the best solution when it comes to fostering participant engagement throughout the event to keep them engaged. Their strategic event approach this year and end to end event tech solution requirements would be a game changer for their industry when it comes to HR events.
Through a series of strategic enhancements, Ticketmelon not only amplified the brand presence of the client but also revamped the entire event ecosystem.
1. Customized Registration Page: Elevating Brand Identity and Traffic Generation
Ticketmelon's approach of embedding the registration page directly onto the client's website yielded multifaceted benefits with its customization that gave Sprout Solutions a unique opportunity to reinforce their brand identity. Attendees were seamlessly directed to a registration interface that seamlessly blended with the client's website aesthetics, resulting in a coherent brand experience.
Moreover, this integration acted as a core driver of traffic to the website. By keeping the entire registration process within the client's digital realm, attendees were more likely to explore additional content on the website. This confluence of registration and engagement undoubtedly fostered a stronger connection between attendees and their offerings.
2. On-the-Spot ID Printing: Redefining Speed and Engagement
One of the most impactful changes introduced was the on-the-spot ID printing capability. This transformation not only modernized the registration system but also left attendees astounded. Shifting from a cumbersome manual registration process to a lightning-fast digital execution, the on-the-spot ID printing feature became a "wow" factor that left a lasting impression.
What was previously a time-consuming ordeal now took a mere 30 seconds to complete. This swift and effortless experience resonated with attendees.
3. Real-time On-the-Day Event Dashboard: Empowering Real-time Insights
Ticketmelon's provision of a real-time event dashboard turned out to be a game-changer. This live interface granted event organizers and attendees alike access to instantaneous updates. Particularly, the dashboard became a crucial tool in addressing an unexpected challenge: additional fees imposed by the hotel due to alleged venue overbooking.
The number of attendees checked in and feedback submissions, the event organizers could contest the disputed charges more efficiently. Furthermore, the event dashboard was able to control the capacity of the sessions and entire event so there’s no overflow.
4. Interactive Event Day Website: Mobilizing Information and Engagement
An interactive event day website built and customized by Ticketmelon was another crucial element of the event. Attendees on the move were provided with a comprehensive platform for event information. Announcements, schedules, speaker backgrounds, and downloadable modules—all seamlessly accessible through this intuitive interface.
This mobile-responsive website not only alleviated the burden of carrying printed materials but also ensured attendees remained fully engaged throughout the event. Attendees were able to access vital information at their fingertips, fostering a sense of empowerment and facilitating an enriched event experience. The feedback form also created a seamless process for attendees to redeem their gift after filling out as well.
In conclusion, Ticketmelon's orchestration of a customized registration page, on-the-spot ID printing, real-time event dashboard, and interactive event website has collectively enhanced brand identity, attendee engagement, and event efficiency for the 500 HR executives event and setting new standards for future summits for the region.
