The Lido Theatre first opened in 1968, boasting a 1,000 seats, and quickly became one of Bangkok's most beloved landmarks. Over the years, it played a significant role in defining the atmosphere of the bustling Siam Square neighborhood, which was known for its energetic youth culture, popularity among tourists, and sky-high property prices. Despite facing fierce competition from international cinema chains and the gentrification of the surrounding area, the Lido Theatre managed to hold its own for several decades. However, in 2018, it was finally time to bid farewell to the iconic movie house.
The theater and venue underwent extensive renovations. As a result, Lido was presented with new opportunities to revamp the space, keeping one cinema theater intact while transforming the rest into an event space with a modern and fully digitalized vibe, which they named ‘Lido Connect.’ Despite operating as a cinema for decades, the management team recognized the need to improve their ticketing process due to the absence of a seat map feature in their old system. As a result, they turned to Ticketmelon, a vendor recommended by a client who had rented the venue. Their expectations were to find the appropriate solution and elevated user experience that would align with their new standards for the launch.
Ticketmelon worked closely with the Lido Connect team to understand their requirements and mission of transforming the venue and enhancing the experience for event and cinema-goers, starting from ticket purchasing. Although Ticketmelon's platform was not as advanced and sophisticated as it is now, the team made numerous manual adjustments to enable the seat map function to operate smoothly and accurately, ensuring success. Their hard work ultimately paid off as the custom seat map was successfully integrated into the system, making a total of 28 showtimes available for the audience to purchase tickets.
The Lido Connect team was truly touched by the dedication and capabilities of the on-site staff who went above and beyond to ensure the timely launch of their event. As a result, they have selected Ticketmelon as their exclusive ticketing partner for future events. The Lido Connect team has consistently recommended Ticketmelon to their clients renting out the event space, and as a result, 80% of ticketed events held at Lido Connect have utilized the Ticketmelon platform.
