From Haunting Hit to Ongoing Franchise: Ticketmelon Powers The Ghost Halloween 2024 Popup in Bangkok
The Ask
For Halloween 2024, Thailand’s popular paranormal podcast series The Ghost Radio, hosted by Watsarapol “Wachara Phukjaidee” (วัชรพล ฝึกใจดี), transformed their eerie storytelling into an immersive popup exhibition experience in Bangkok. Designed to thrill fans with spooky sets and supernatural themes, the event aimed to engage both loyal listeners and curious walk-ins during the festive season.
To ensure the event reached a broad audience, the organizers needed a trusted ticketing partner who could offer flexible sales channels, on-site box office support, and promotional visibility to help amplify their first-ever popup. Ticketmelon was chosen to support both operational and marketing needs.
The Solution
Ticketmelon provided a tailored solution to ensure high visibility, seamless operations, and fan-friendly access:
- Featured in Ticketmelon’s “Recommended Events” Section
Amplified event awareness and drove interest from horror and entertainment fans browsing Ticketmelon’s curated event listings. - Hybrid Ticketing Strategy
Supported both online pre-sales and a dedicated 10% walk-in ticket quota at the physical box office, enabling spontaneous attendees and passing foot traffic to join the experience.
- End-to-End Digital Ticketing
Enabled personalized e-ticket delivery with QR-coded access, reducing lines and simplifying entry for advance buyers.
The Results
The Ghost Halloween 2024 popup exhibition saw high visitor turnout and strong fan engagement, fueled by its online visibility and dual-mode ticketing strategy. The inclusion in Ticketmelon’s recommended listings drove early demand, while the on-site box office ensured inclusivity for walk-ins, tourists, and last-minute visitors.
The event was so well-received that the organizer is now planning to evolve the exhibition into a recurring Halloween series for 2025, building on the momentum and lessons of this successful debut.
Key Takeaways
Ticketmelon’s hybrid ticketing approach - combining digital pre-sales with on-site flexibility - played a pivotal role in making The Ghost Halloween 2024 popup accessible and profitable.
By offering both visibility and operational tools, Ticketmelon empowered the organizers to attract a broad audience and gather valuable data to plan future editions. As Thailand’s experience-based popups continue to grow, Ticketmelon remains the go-to partner for seamless, scalable execution.
