Rocking Out with Ease: Cashless Commerce at Playback Festival 2025
The Ask
For the 2025 edition of Playback Festival, the organizers set out to deliver a seamless and nostalgic music experience featuring an iconic lineup including Secondhand Serenade, The Click Five, and Boys Like Girls. Set in the vibrant Waterfront Cebu City Hotel & Casino on May 10, the festival attracted fans eager to relive their favorite emo and punk rock anthems. To support the scale of the event, organizers sought a trusted partner for both ticketing and cashless payment solutions—ensuring smooth access, optimized crowd flow, and efficient on-site purchases.
The Solution
Ticketmelon delivered an end-to-end solution that supported both access control and commerce:
- Ticket Tiering System: Enabled multiple seating and access zones including Moshpit, VIP Seated, Patron A & B, and Balcony—each mapped to corresponding entry points for organized crowd control
- POS Terminals: Deployed across bar and merchandise booths to support high-volume sales with ease
- Order Slip Printers: Ensured clear order communication between vendors and preparation areas
- Card Payment Terminals: Supported major credit/debit cards and e-wallets to provide attendees with flexible, cashless options
- Onsite Staff Support: Our experienced on-ground team handled setup, vendor training, and live troubleshooting throughout the event to keep operations running smoothly
The Results
From front gate to final encore, Playback Festival ran with precision and energy. Fans moved effortlessly through clearly designated access zones, and bar and merchandise sales operated efficiently thanks to Ticketmelon's integrated POS and cashless setup. Organizers had real-time visibility into transaction performance, vendors saw fast and accurate sales, and the onsite support team ensured issues were addressed proactively—delivering a truly seamless experience for all.
