The live events industry has undergone massive changes in recent years, from pandemic-driven digital shifts to a growing focus on sustainability. Today, hybrid events are becoming the norm, with organizers blending in-person experiences with online streaming to reach larger audiences.
Sustainability is also taking center stage. Many events are adopting eco-friendly practices like digital ticketing, reusable drinkware, and carbon offset programs. In addition, technology continues to evolve, with AR and VR making appearances at festivals and trade shows.
As the industry moves forward, platforms like Ticketmelon are working to stay ahead of the curve — offering tools that help organizers adapt to new trends while still delivering memorable, engaging experiences.
